Laundry Detergent Market Size, Share, Analysis | Industry ...
The greater penetration of the company’s brands such as Tide and Gain has made it the undisputed leader in this category. The mature U.S. laundry detergent market is highly concentrated in nature with global vendors such as Procter & Gamble and Church & Dwight Co., Inc. accounting for over 67% of the total market share in 2016.